Statistical Analysis of Book Publishing in Ukraine and in the World
DOI:
https://doi.org/10.31767/su.2(81)2018.02.03Keywords:
book printing, book distribution, book market, reading, statistical analysisAbstract
The level of education of the adult population is an indicator of the development of the human potential of the state, in which reading serves as an invisible mechanism for multiplication of knowledge, expansion of the worldview, improvement of intellectual indicators. The successful development of the book business shows, first of all, the interest of the state in supporting the education of the nation. With the rapid development of scientific and technological progress, Internet technologies have become the undisputed leader in the field of leisure. XXI century is a period of internetization, which led to a decrease in the readability of print products among the population, and, consequently, to reduce its release both in units and in duplication. The problem is that books as intellectual agents gave way to television shows and computer games that do not carry any mental load on them. Taking into account the above, carrying out of statistical monitoring of book publishing is a necessary measure for the clarification of its current state, the formation of balance sheets in book markets and development in accordance with the requirements of time.
The world's leading publishers set their own trends in the distribution of a book product, but there are a number of factors that have a direct impact on the state of sales, both in Ukraine and in the world, because if at least one of them is not active or does not meet the declared standards – book publishing is doomed to inhibition.
The main problems of book publishing in Ukraine include: Lack of clear statistical information; Lack of financial resources; Passive regulatory framework of the industry.
Currently, there are only two networks of bookstores in Ukraine: Letter, owned by the powerful Russian publishing house “Eksmo”, and “E”. As of December 1, 2017, the literary centres of Ukraine on the issue of editions are: Kyiv – 5782 printed units; Kharkiv region – 4218 printed units; Lviv region – 1318 printed units.
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