Benchmarking as a Tool for Providing Analytical Support to Mortgage Lending Operations of a Bank
The essence of benchmarking is investigated and questions of its organization in the course of mortgage lending operations in the bank are considered as one of the most effective modern tools for improvement of work and achievement of competitive advantages in the field of mortgage lending.
Taking into account the specifics of banking operations in the banking sector, benchmarking can be considered as a process for comparing the Bank’s services and business processes with the products of services and business processes of leading banks, best lenders, partners in order to borrow better practices in mortgage operations and their adaptation for obtaining competitive advantages in the market of mortgage banking services.
The classification signs of benchmarking of mortgage lending are singled out and systematized, which will enable the management of banks to purposefully apply the methodology of studying and introducing the positive experience of competitors, partners and other organizations, as well as promoting the innovative development of credit organizations, and in the future, specialized mortgage banks in Ukraine.
It is determined that the choice of the type of benchmarking depends on: the goals, goals and objectives set by the banks; ability to obtain the information and analysis necessary for comparison; the necessary financial, human resources, information, technological and other resources, as well as the experience of the workers and the time required for its implementation.
In order to improve the process of mortgage lending, the Bank proposes the following procedure for the introduction of a benchmarking procedure: the identification of areas to be improved, that is, objects of benchmarking, based on the results of the analysis of the state of mortgage lending in a bank; definition of the basic criteria of comparative analysis; search for benchmarking benchmarks; collection and processing of information; development of recommendations and their introduction into the policy of mortgage lending in the bank; monitoring and control over the implementation of decisions on problem solving. This creates the preconditions for using the positive experience of leading banks in the field of mortgage lending and forms the appropriate principles for developing a strategy for further development of the bank.
It is substantiated that the use of benchmarking in the activities of banks in relation to mortgage lending is a powerful tool in the context of global competition, and its implementation in the organization of economic analysis of mortgage lending operations of banks will allow for a higher level of application of mortgage opportunities.
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